Demand Control
27 bidders · $285,800/mo · 44% avg timeout · 52/100 health
9 Bidders Generating Zero Revenue — $70,000/mo recoverable
Known issues: expired API keys, pending approvals, misconfigured adapters.
27
Total Bidders
+2
$285,800
Monthly Revenue
+1.4%
9
Zero Revenue
$70,000
44%
Avg Timeout
<15%
$8964.87
$/1K QPS
52
Health Score
/100
QPS vs Revenue Efficiency quadrant
Timeout vs Win Rate Inverse correlation
| Bidder | Revenue | CPM | 14d Trend | Win % | Timeout | Health |
|---|
All Bidders
Click any row for detail panel. Column headers sortable.
| Bidder↕ | Health↕ | Revenue↕ | CPM↕ | 14d Rev | QPS↕ | Bid %↕ | Win %↕ | Timeout↕ | $/1K QPS↕ | Trend↕ |
|---|
Cross Metrics
Correlations reveal optimization opportunities. Each dot = one bidder. Hover for details.
QPS vs Revenue Who's efficient?
Timeout % vs Win Rate Timeout kills wins
Bid Rate vs CPM Volume vs value
Health Score vs Revenue Overall efficiency
Performance Analytics
Build custom reports. Select dimensions and metrics, preview live data.
Selected Fields
Dimension
Metric
Date / Time
DDate✓
DWeek✓
DMonth✓
Inventory
DBidder✓
DBidder ID✓
DRegion✓
DBidder Type✓
DStatus✓
Ad Metrics
MAd Requests✓
MAuctions✓
MAd Responses✓
MPaid Impressions✓
MPublisher Revenue✓
MeCPM✓
MAd Request CPM✓
Bid Metrics
MBid Rate✓
MWin Rate✓
MTimeout Rate✓
Efficiency
M$/1K QPS✓
MHealth Score✓
MFill Rate✓
Saved Reports
★Revenue Overview
★Timeout Analysis
★Efficiency Report
Data Preview
Select fields and click Run Report
Zero Revenue Bidders
9 bidders · $70,000/mo recoverable
| Bidder | Issue | Fix | Effort | Est. Revenue | QPS Wasted | Timeout |
|---|
Timeout Heatmap
14-day timeout rates. Green <10%, Yellow 10-25%, Red >25%.
14-Day Timeout Rate by Bidder
<10%10-25%>25%>50%
Action Plan
P0 = this week. P1 = next sprint. P2 = backlog.
P0 — This Week
Fix 9 Zero-Revenue Bidders
$70,000/mo recovery. Most are config fixes.
⏱ 2-3 days · AdOps
P0 — This Week
Reduce Timeout 44% → 15%
Per-bidder timeout tuning. ~18% more bids.
⏱ 3-5 days · Engineering
P0 — This Week
Auto-Disable on Zero Revenue
Circuit breaker: $0 for 72h → disable + alert.
⏱ 1 day · Go service
P1 — Next Sprint
Bidder Health Scoring (Live)
Real-time composite score. Auto-alert <40.
⏱ 1 week · R&D
P1 — Next Sprint
SSP Approval Automation
Auto-request flow. Days → hours.
⏱ 1 week · API
P1 — Next Sprint
Cross-Metric Alerts
Timeout↑ + Revenue↓ → instant Slack alert.
⏱ 3 days · Observability
P2 — Backlog
Supply Path Optimization
Shorter schain = DSP preference.
⏱ 2 weeks · Research
P2 — Backlog
Dynamic QPS Allocation
Route QPS to high-efficiency bidders.
⏱ 2 weeks · Engineering